Our main objectives were Establishing Dragon Well Green as Premium Green Tea, Being discussed in Retail/Selling point/Stores, Communicating Halda Valley Tea’s Selling Proposition/Benefits with its natural imagery.
We designed Logo & Brand Identity Design, Brand Identity Guidelines, Packaging Design & Printing Consultancy, Branding & Marketing Plan Preparation, Website, Product & Outdoor Photography, etc.
Since the Halda Valley tea variants are chinese clone Teas. We wanted to explore chinese designs and elements. We found out that the presence of natural element like sun, sea, trees, hills are quite prominent in their art history. So we combined chinese art elemnets in the packaging design to clearly portray the product's persona.