Salty & Guilty
Salty & Guilty is a men's fashion brand located in the heart of London, which is specialized in producing high end comfortable dress shirt and other fashion apparels. We had to design a brand which caters the mood of high end adults of London.
From naming to creating a brand plan, Horin gathered indepth insight from the fashion & apparel market. This brand was built on the base theory of how strongly fashion & Intimacy are connected".