Fasal Agro's MD Mr. Firoz Ahmed said "Value-added products need a distinct identity - they need a brand.". And it has to be vibrant and lots of energy. The identity of the brand needs to be relevant with Bangladesh's Agro scenario. The company's slogan was "Leading the Sector holding the Green Torch". So the logo should be built around this phrase.
We created Fasal Agro Industries (Fai) Logo with the slogan in mind "Leading the Sector holding the Green Torch". and designed an identity which looks like a Bangladeshi crop field from birds eye view. We also made a rigorous Marketing Plan focusing on the farmers. The company's sales grew more than 15% in Insecticide and Fungicide category after the rebranding and new packaging design by Horin.