Super Seven Store

Background

Super Seven Store is a chain of grocer shops mainly situated sunburned area of Ashulia, Dhaka. They are selling products in comparatively cheaper than traditional grocery shops. Super Seven Store needed to position their significance in the market as being the most rational place to buy. They also required rural and semi-urban people to understand their core feature by just looking at the brand’s logo. Horin Branding helped Super Seven Store in graphic and strategic factors.

Super Seven Store conceits itself on a place where cheaper, better goods are sold compared to traditional grocery store. Horin Branding’s studies reconnoitered the natural stimuli that defines their distinctiveness.

Strategy

Super Seven Store conceits itself on a place where cheaper, better goods are sold compared to traditional grocery store. Horin Branding’s studies reconnoitered the natural stimuli that defines their distinctiveness.

Strategically our goals were threefold; (i) position Super Seven Store as reasonable place to buy grocery items, and yet rooted in selling various items apart from just grocery goods ; (ii) communicate a sense of distinctiveness. So Horin Branding helped Super Seven Store to develop an offline strategic solution and a descriptive flat brand identity.

“Establishing in a matured industry, is very rigid. And the hardest part is to communicate our significance to the customers. Thanks to Horin Branding Team, their strategic and graphic solution made a great difference. ”.

Sazzad Sourov / Managing Partner